By MAGGIE M, Wedgee-in-Chief, Editor, theWedge.LIVE ⭐️ TO SHARE click on icons at story’s end. TO SUBSCRIBE go to top-right column. It’s free and confidential. TO COMMENT click text at top right of story
We start a new category today : “Jaw-Dropping Finds.”
When we trip on something wonderful, under-celebrated, you will see and read about it here. It could be anything for sale. In other words, something you can get yours hands on–with haste, as this story may push demand. We are rating our finds at each story’s end, but they will tend to be “five stars.”
Yesterday, on a shopping trip to Andress Your Independent Grocer, Smiths Falls, my eyes landed on a shelf over the self-serve snack cooler–the one with bottles of water and packaged snacks. Lo and behold, “Choco Soleil,” Organic “bean-to-bar,” dark chocolate from Marabi, Ecuador, individually boxed were stacked six feet deep.
I know this to be some of the finest cocoa beans–if not, THE finest–in the world.
This product is on sale for a paltry $1.99. I spoke to an employee stationed daily near the product namely, Robin. I quote her as she points, “It was [previously] over there (highly visible display) and it didn’t sell.”
“WHAT?,” I howled. “That can’t be!”
This chocolate is from beans in the Amazon rainforest–and I believe, featured by Chef Anthony Bourdain RIP. He climbed the trees and pulled the beans down himself.
This bar has to be worth at least 5 or 6 bucks,” I added. Robin replied, “Yes, it was $5.99.”
People sometimes miss a gem when they see one; yet, this is brilliant procurement on the part of Loblaw Company and Andress for offering it.
I bought a bar to show you–and to gobble up for a taste-test. Hang on to your endorphins. It gets better.
Seldom in my life have I opened a package so brilliantly conceived. A small cut-out window in the box cover reveals jute fabric. What? Jute? As you open the cover which is like a book flap, you discover a little jute bag holding two cocoa beans–from whence the product came. Brilliant!
The inside flap tells “the story.” On the right, the cello wrapped bar rests deep in the box, framed like an artifact, to insulate it from bumps. It spoke loudly, “this is so precious, we encased it.”
Cynically, I expected this to be a scam of sorts–that the cocoa farmers would short-change me on the size of the bar. To my surprise it was thick and large.
Now about the taste. It is the richest cocoa I have ever tasted. I could only eat two squares out of eight, as they are thick. I received my critical nutrients for the day.
I am still reeling. This product needs serious attention–and in-place merchandising. And a second go at fair pricing.
I give this product 5 stars. And am racing back to get more as gifts for my friends. I fortunately have fancy wrapping paper and gold ribbon. It deserves no less.
RATING : ⭐️⭐️⭐️⭐️⭐️