by MAGGIE M, Editor, Wedgee-in-Chief, theWedge.LIVE
The working partnership between Snoop Dogg and Martha Stewart dating back a few years was to put it mildly, counter-intuitive. It came as no surprise that one of Canopy Growth’s most renown shareholders would become the bridge in a deal with Martha.
The style impresario brings her excellence to all things, from how to fold towels to prepping a rack of lamb. Martha remains one of the world’s leading voices in every room in the house including the kitchen.
Canopy smartly leverages her skills and popularity to develop cannabis edibles and products for people and pets. Canopy is moving forward with pet health.
Martha is now officially an advisor helping Canopy develop hemp-derived, cannabidiol-infused healing products for pets over the coming months. Clinical trials are already on the way.
Products will surely roll-off a conveyor belt in the not too distant future in Canopy’s New York plant currently in planning stages. As U.S. loosens regulations on CBD Canopy will be poised to react quickly.
Martha has been one of the most vocal advocates for animals, championing the health and wellness of pets and farm animals alike. Canopy Growth will be leaning on Martha’s vast knowledge of consumer products.
“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” said Martha Stewart. “I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
“Martha is one-of-a-kind. I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal,” shared Canopy Growth Chairman and co-CEO, Bruce Linton.
Smiths Falls may soon see Martha jetting in to meet with Bruce Linton and Canopy’s growing retinue of health experts.
Martha is a cool cat. Watch the following video of Snoop and Martha dining in a production designed for them. Clearly, this woman is a perfect fit for the Canopy culture. (Two very special guests who have influenced are also present.)
Sometimes when worlds collide, “It’s a good thing.”